Professional membership organizations and associations are leaders within their industry. Members join to connect with like-minded individuals, drive personal and professional career growth, and continue learning. Most organizations provide a wealth of educational content, materials, and information. But is that enough? Are organizations meeting the needs of current members and the market?
In the just released 2018 Member Education and Career Development Report, we focus on the intersection of professional development and career advancement from the perspective of who it matters to most: members. Building off the 2017 Member Professional Development Study, this latest research takes the next step for association leaders to better understand how their professional membership organizations can help members expand their knowledge and advance their careers.
One of the interesting findings from this report shows that fewer members are seeking continuing education from their professional organization than they were just a few years ago. But don’t worry, we’re here to help!
You can dig into the complete results of the study to gain insight into the preferences and desires of members across generations and check out our recommendations for how to act on these insights to remain the go-to source for professional development and career advancement assistance for your members.