It’s Halloween and fright is in the air! 

For some continuing education professionals, Halloween isn’t the only scary day of the year. If you aren’t using a robust learning management system (LMS), you may feel haunted every single day by the overwhelming tasks that go into managing your education programming.  

With all the scary movies on TV this time of year, it got me thinking about some tips to make your Halloween, and every day after, full of more treats than tricks.  

Avoid “The Nightmare Before Christmas” –  Whether your continuing education credit deadline is around the holidays or another time of year, it can be an extremely stressful time for association professionals. Going it alone makes the experience even more scary. Avoid the nightmare, and partner with a provider that offers support for you AND your end users. Leaning on your provider allows you to focus on your top priorities, such as member engagement and content, while the LMS support team assists with customer troubleshooting.  

Don’t make your members want to “Scream” – Having to deal with multiple learning systems with varied functionality can be enough to spook your customers away from your content. Make it easy on them (and yourself) by losing the disparate systems in favor of an LMS that can manage all of the types of content you want to offer. Find a partner that supports both live and on-demand learning, so your customers have a seamless experience. 

Perform some “Hocus Pocus” on your content – It’s important to have the magical technology at your disposal to be able to repurpose your programming, so you can get the most bang for your buck. Make sure you can transform your live webinars or webcasts into on-demand content, including bite-sized micro courses for just-in-time learning. Don’t stop there, use that content again as a rebroadcast, so you can enchant your customers all over again.  

Say “I Know What You Did Last Summer” to your customers – The data you’re tracking in your systems can tell you a lot about your learners, and you should be leveraging it to better engage. Look for a system that integrates with your association management system (AMS) so you’re tracking information to help you personalize your member experience. It can also help you to identify interested non-members who can turn into prospects for your association. 

There’s nothing to be afraid of when you have a powerful learning management system!