When asked to describe Millennials in an Ipsos online survey people used the terms: materialistic, selfish, lazy, arrogant, narcissistic, entitled … just to name a few. Ouch. However, while the top answers were mostly negative attributes, there were some positive descriptions as well, such as: tech-savvy, ambitious, well-educated, idealistic, tolerant, respectful.  

I’m a Millennial and will admit I have a tough time defining myself and my peers with a singular descriptor. But maybe that’s because I’m falling into one of the biggest millennial stereotypes of all … and, that is, Millennials don’t like labels. We want to be seen as individuals. 

While everyone tries to define us and we refuse to define ourselves, it can be very difficult to truly understand this complex generation. The problem is, with Millennials now making up the largest generation in the U.S. labor force, it’s more important than ever for associations to figure out how to engage this generation of members. As the influence of Millennials grows, you’ll see them help to shape the future of content development, program consumption, and learning technology.  

Association professionals admit the struggle is real. In Abila’s Member Professional Development Study the number one challenge identified by professional organizations was attracting younger members to education and training.  

Here’s a snapshot of what Millennials and the associations to which they belong have to say about professional development:

Millennial Professional Development Infographic

So, what can you do to draw Millennials to your learning programs? The trick is to dig into their preferences and develop tactics for how to target these young learners with the pricing, content, and program types they’re after. I know, easier said than done. Well don’t worry, we are here to help! 

Join me on Thursday, October 26 at 1 p.m. ET for our webinar, “Focus on Millennials,” as we take a close look at the challenges of attracting and retaining Millennial learners. We’ll discuss engagement strategies that will not only meet the needs of this dominant generation, but will also bring in money for your organization.