As association professionals, it’s important to continuously examine your member experience and think about ways to take it to the next level. Here are 10 keys to enhancing your elearning to better engage your users.
Get to know your members: What do your members value in educational programs? If you don’t know the answer, it’s time to find out. Get to know their generational and career stage preferences, technology comfort levels, content interests, and more.
Enhance member benefits: Nearly half of all association members who responded to our Member Professional Development Study want a combined, all-in-one option for membership and education. Yet, less than one-third of organizations report having this type of offering. Consider ways to bundle and personalize your membership and education to meet your learners’ needs.
Attract young professionals: With Millennials representing the largest generation in the workforce, having a strategy to attract, engage, and retain them as members is crucial. Millennials want to learn new skills and advance in their careers, so creating programs that cater to these needs will help associations deepen their relationships with this group.
Personalize your learning: Apply what you learn about your members, and deliver the content and communication that keeps them coming back. Content is the single most important driver for why members choose a particular educational offering over another. Use your data to deliver a personalized learning experience to your members.
Wrap it in a bow: Make the buying process easy for your members with creative and strategic opportunities for them to access your content. Create packages of on-demand programs or a webinar series, or allow users to curate their learning experience with a create-your-own program bundle.
Blend the distribution: We learned that members still use a variety of learning formats for their education. To cater to the different preferences, vary your methods of content delivery and offer multiple mediums for your programs. This will ensure you meet the needs of all your members.
Get the bang for your buck: Offering multiple mediums does not have to be hard. Leverage the content you’ve already created. Take your in-person event and webcast it. Following the event, sell the recording as a whole and in segments with on-demand and podcast offerings. Don’t forget you can rebroadcast the program as well!
Make it easy: Finding the right technology remains a challenge for organizations, with only one-third or fewer saying they are “very satisfied” with their systems. Finding a system that integrates, has a simple user flow, and offers options for live and on-demand learning content can make for a seamless experience for your users and staff.
Engage your audience: Holding a learner’s attention can be difficult, with most saying after one hour, they start to lose interest. Incorporating interactive elements into your programming, such as polling and chat, can help to keep your members engaged.
Offer certification: Earning certification and maintaining a license is a top reason members seek professional development. Make sure your course and credit offerings meet the needs of your market. If you aren’t in a space that requires a license, consider creating your own certificate program.
To learn more about each key and how Abila clients are putting them into action, check out the 10 Keys to Enhancing the eLearning Experience whitepaper.