Look who made the Must See at AFP list, published by Guidestar: Abila’s own VP of Marketing, Tad Druart!
If you’re headed to the AFP International Fundraising Conference in Baltimore this coming weekend, you’ll want to attend Tad’s session, Sunday, March 29 from 3 to 3:45 p.m. During his talk, “What Really Matters? 2015 Donor Engagement Study – Aligning Nonprofit Strategy with Donor Preferences,” Tad will preview the results from a recent Abila survey fielded to both fundraising professionals and nonprofit supporters.
The intent of the research was to look at engagement through a new lens with a comparative study between how donors engage with organizations and how nonprofits think donors engage with their organizations. Attendees will learn how to align their organization’s engagement strategy with what really matters to donors.
And, on Monday, March 30 at 8:30 a.m., Abila’s Rich Dietz and Brady Keller will join Ellen Tucker, Director of Development at My Healing Place, to host a session titled, “Treat Every Donor Like a Major Donor.” The trio will discuss why you should use “moves management” with your online donors, and what data points you should focus on to increase your engagement. Additionally, they’ll help you develop specific strategies and tactics you can implement immediately to treat all of your donors like major donors.
Then join the rest of the Abila team, and your peers at our New Heights Happy Hour, Monday at 6 p.m. at The Center Club. An easy walk from the convention center, this private 15th floor venue offers breathtaking panoramic views of Inner Harbor and city skyline.
Finally, just stop by and say hi at Booth #1011. Get your pic taken in our photo booth, grab some Abila swag, and earn a chance to win an iPad mini 3, $200 Southwest Airline gift card, and more!
Get the full scoop and register to attend our happy hour at Abila.com/AFP.