What is better than spending the day with the best and brightest nonprofit leaders? Why, rethinking Peer to Peer of course! What a pleasure to do so in last Wednesday’s session at the Engage P2P conference in Washington, DC. As both a Fundraising Specialist and Fundraiser, it was a privilege to be a part of the conversation.
Historically, Runs, Walks and Rides have dominated the P2P landscape. And certainly, organizations with this experience were well represented at Engage. However, the day’s conversation centered on using the activity to BEGIN a meaningful relationship, using data to manage that relationship and having a broader end game than a large payoff for the event.
Among the Standouts For Me: St. Baldrick’s Foundation’s Head-Shaving Events
St. Baldrick’s Foundation presented a unique, event based opportunity for communities to rally for specific children suffering from cancer. The “Shaves” are run by Volunteer Event Organizers (or VEO) with minimal guidelines and in honor of a specific child. This model brings additional fun to the day – and a shaved head provides a visible memory of a powerful experience. Thanks to a committed group of VEO’s, St. Baldrick’s research program has benefited from more than 1,400 events so far this year with an ever growing audience and a group of VEO’s ready to be shaved again!
Technology’s Role in P2P
Through conversations at Engage, it is very apparent that many nonprofit leaders are broadening their development strategies, relying on powerful– and integrated – fundraising solutions to make better, more informed decisions. Real time performance metrics when managing an event is important, but it is crucial to continue to track patterns and potential all year long with your P2P campaign participants and donors. Whether volunteer raising, awareness raising or fundraising, nonprofit organizations need to keep their desired end result in mind – well educated, focused and engaged investors.